Marketing for Small Businesses
Tips for Marketing for Small Businesses
Marketing is more than just advertising. Successful marketing for small businesses includes public relations, paid advertising, branding, community outreach and customer relationship management. Larger companies can afford to maintain a marketing department, but if youíre a Copake NY small business owner, thatís probably outside your budget. These ideas for marketing for small businesses can help you get a handle on your marketing goals.
Define Your Market
Before you start marketing, you need to know who your target market is. You can define your market geographically as the Copake NY area, but if you can refine your target market even more closely, youíll be able to target your advertising and marketing efforts more directly. Does your product or service appeal to parents? Seniors and empty nesters? Young, upwardly mobile couples? Identifying your market is an essential part of marketing for small businesses that canít afford to do scattershot advertising.
Identify Your Platforms
You can engage in marketing for small businesses on many different channels and platforms. Identify your best platforms for engagement, including both online and offline venues. Consider where your target market is likely to be found and figure out the best ways to reach them there. Don't forget Facebook, Twitter and LinkedIn, but be sure to look beyond them as well. Advertising is often far less expensive on smaller platforms, such as special interest discussion boards, and will reach a much more concentrated market.
Refine Your Message
Once you know which segment of the [statetitle] population youíre targeting and where youíll find them, devise a message that will appeal to them. Remember that every part of your message must be on target for optimal success. Colors, images, text and even font size must all contribute to making an impression and making the right impression on your intended market.
Marketing for small businesses is a specialized segment of the advertising business. If you want to see real results, considering hiring a consultant company that specializes in marketing for small businesses.
Online marketing services can drastically improve your chances for success!